Comments on: Online Advertising without Douchebaggery http://powazek.com/posts/1491 Hi, I'm Derek. Thu, 17 Dec 2009 21:26:52 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jean-Christoph http://powazek.com/posts/1491/comment-page-1#comment-4196 Jean-Christoph Mon, 15 Dec 2008 08:12:12 +0000 http://powazek.com/?p=1491#comment-4196 What a great post, ty! Finally someone who described a profund case study, kicking all the discussions about fake posting as more effective. What a great post, ty! Finally someone who described a profund case study, kicking all the discussions about fake posting as more effective.

]]> By: Jim Amos http://powazek.com/posts/1491/comment-page-1#comment-4184 Jim Amos Thu, 11 Dec 2008 19:24:47 +0000 http://powazek.com/?p=1491#comment-4184 That is an excellent example of a big corp responding in the exact right way to the groundswell. Wish more companies were so clued in and ready to react in a positive way to criticism. That is an excellent example of a big corp responding in the exact right way to the groundswell. Wish more companies were so clued in and ready to react in a positive way to criticism.

]]> By: Austyn http://powazek.com/posts/1491/comment-page-1#comment-4173 Austyn Tue, 09 Dec 2008 04:11:38 +0000 http://powazek.com/?p=1491#comment-4173 I love W+K and all of their work. They do wonderful jobs every single time. And their ad is a great reply back as well. I love W+K and all of their work. They do wonderful jobs every single time. And their ad is a great reply back as well.

]]> By: Derek http://powazek.com/posts/1491/comment-page-1#comment-4171 Derek Mon, 08 Dec 2008 15:28:14 +0000 http://powazek.com/?p=1491#comment-4171 I love it...couldn't agree more. This is a great example of how companies should participate in the online community. By responding to consumer questions and comments, they can effectively boost their reputation and in the end their sales. It's a win, win for both consumers and companies. Consumers get their feedback acknowledged and feel more emotionally tied to the company. Companies are given the opportunity to appear more sincere and receptive to customers needs/wants. Again, in the end it's just good business. I love it…couldn’t agree more. This is a great example of how companies should participate in the online community. By responding to consumer questions and comments, they can effectively boost their reputation and in the end their sales. It’s a win, win for both consumers and companies. Consumers get their feedback acknowledged and feel more emotionally tied to the company. Companies are given the opportunity to appear more sincere and receptive to customers needs/wants. Again, in the end it’s just good business.

]]> By: Jack http://powazek.com/posts/1491/comment-page-1#comment-4169 Jack Sun, 07 Dec 2008 16:12:09 +0000 http://powazek.com/?p=1491#comment-4169 Both Bike Hero and this video were very good videos and they deserve all the views they get. But each advertiser took a different attitude towards their audience. Only a few years ago, "viral" and "anonymous" seemed to go hand in hand. I think all the anonymity in viral advertising had made online communities more cynical and they're at a point where they just want open, honest communication. Both Bike Hero and this video were very good videos and they deserve all the views they get. But each advertiser took a different attitude towards their audience.

Only a few years ago, “viral” and “anonymous” seemed to go hand in hand. I think all the anonymity in viral advertising had made online communities more cynical and they’re at a point where they just want open, honest communication.

]]> By: Rob Chant http://powazek.com/posts/1491/comment-page-1#comment-4167 Rob Chant Sun, 07 Dec 2008 02:26:51 +0000 http://powazek.com/?p=1491#comment-4167 Aye, it's a good one ;). Very understated, which was nice. Aye, it’s a good one ;). Very understated, which was nice.

]]> By: Pete Groverman http://powazek.com/posts/1491/comment-page-1#comment-4166 Pete Groverman Sun, 07 Dec 2008 00:03:45 +0000 http://powazek.com/?p=1491#comment-4166 UNREAL. Incredible Marketing... UNREAL. Incredible Marketing…

]]> By: Ian MacLellan http://powazek.com/posts/1491/comment-page-1#comment-4164 Ian MacLellan Sat, 06 Dec 2008 22:06:40 +0000 http://powazek.com/?p=1491#comment-4164 I was totally enamored at first by the staged Guitar Hero video. Tiger is very funny as well. I agree that the EA ad is more ethically(slightly), but find both absolutely brilliant from a marketing perspective. I guess I'm more ignorant of the evils of marketing than Harold... I was totally enamored at first by the staged Guitar Hero video. Tiger is very funny as well. I agree that the EA ad is more ethically(slightly), but find both absolutely brilliant from a marketing perspective. I guess I’m more ignorant of the evils of marketing than Harold…

]]> By: Harold http://powazek.com/posts/1491/comment-page-1#comment-4163 Harold Sat, 06 Dec 2008 18:51:24 +0000 http://powazek.com/?p=1491#comment-4163 Pure hypothetical here, Derek: Would you feel the same way if the whole thing were orchestrated, not organic? If the "glitch" were just an easter egg that EA knew would eventually end up on YouTube? I'm not saying that's what happened here, but you can imagine that there are pitch meetings with exactly this sort of scenario being mapped out. User-integrated marketing campaigns. Thoughts? (And if anyone thinks I'm being too cynical, I'm very jealous of your ignorance of marketers...) Pure hypothetical here, Derek: Would you feel the same way if the whole thing were orchestrated, not organic? If the “glitch” were just an easter egg that EA knew would eventually end up on YouTube? I’m not saying that’s what happened here, but you can imagine that there are pitch meetings with exactly this sort of scenario being mapped out. User-integrated marketing campaigns. Thoughts? (And if anyone thinks I’m being too cynical, I’m very jealous of your ignorance of marketers…)

]]> By: Amie http://powazek.com/posts/1491/comment-page-1#comment-4161 Amie Sat, 06 Dec 2008 17:16:59 +0000 http://powazek.com/?p=1491#comment-4161 Oh my god. That ad is the BEST THING EVER! And I am sure Tiger had a hoot making it. Yup, EA knocked that one out of the park, er, pond, lol. Oh my god. That ad is the BEST THING EVER! And I am sure Tiger had a hoot making it. Yup, EA knocked that one out of the park, er, pond, lol.

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