Come here often?
Jeff Veen makes a great comment about intimidating interfaces and I couldn’t agree more. My favorite recent example of this was at Tickets.com. Try to buy concert tickets and this is the first thing you see:
Captchas (those annoying “type that crap from the image in the box, you monkey”) are annoying enough, but the bold, red time limit is surely the bridge too far. You, there! Jump through this hoop! Now now now!
Back to Jeff’s post. If Yahoo 360 really wants to encourage their users to blog, I have an easy two-word suggestion for them: Ask questions.
We’ve been doing this at Fray for years and it never fails. If you say “tell me a story” to someone, their answer is always the same: “I don’t have any stories.” But if you tell them a story and then ask them to respond in kind, they will. It’s just built in to human nature.
Ben Brown’s new dating site, Consumating, does this really well. In addition of the usual boring bio stuff, the site asks an interesting question once a week. Members are rewarded for answering them with more exposure for their pages and “points” they can apply toward special features of the site.
Yahoo 360 should encourage their users to blog the same way you encourage people to talk at a party – ask ‘em a question!