Illustration of Derek Powazek by Adam Ellis

What Would Google Do?

Google and I, we’re old friends. I’ve written about them here and there for years. Google, as a web innovator, has done just about everything right.

But as a designer, I’m tired of hearing clients and associates ask, “What would Google do?” as if every move they make is pure gold. When it comes to visual/exerience design, Google does just about everything wrong, starting with their user-hostile homepage.

So I wrote a little something for the new web design magazine, Vitamin. It’s intended to be opinionated, so it’s okay if you have a different opinion. That’s the thing about old friends – you’re allowed to squabble every once in a while.

think google


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Hi, I’m Derek. I make awesome community-centric web stuff. I sometimes post things to Flickr and Twitter. I’m mostly harmless. More.





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