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	<title>Comments on: Launching a Magazine the Un-Dumb Way</title>
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	<link>http://powazek.com/posts/786</link>
	<description>It&#039;s pronounced poe-WAH-zek.</description>
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		<title>By: Geoff</title>
		<link>http://powazek.com/posts/786/comment-page-1#comment-1610</link>
		<dc:creator>Geoff</dc:creator>
		<pubDate>Tue, 20 Nov 2007 16:42:32 +0000</pubDate>
		<guid isPermaLink="false">http://powazek.com/posts/786#comment-1610</guid>
		<description>That was pretty much the model we were using for Inkblots back in 1995 -- little to no advertising, with the cost of the magazines being nearly completely supported by the purchasing public.  The downside to that was the each issue often wound up being pretty expensive -- which is, alas, the same problem faced by McSweeney&#039;s.  There&#039;s an interesting sweet spot in there somewhere between perceived value and cost of production, but I&#039;m still not entirely sure where it is.  This is the same problem that&#039;s faced literary magazines from the dawn of time.  I think where McSweeney&#039;s (and Inkblots, actually) got it right was the creation of a non-pretentious, non-elitist publication; subscriber-supported publications have a higher degree of success when they appeal to, are accessible to, and are welcoming to as many people as possible.  But then again, hey, this ain&#039;t rocket science.  :)</description>
		<content:encoded><![CDATA[<p>That was pretty much the model we were using for Inkblots back in 1995 &#8212; little to no advertising, with the cost of the magazines being nearly completely supported by the purchasing public.  The downside to that was the each issue often wound up being pretty expensive &#8212; which is, alas, the same problem faced by McSweeney&#8217;s.  There&#8217;s an interesting sweet spot in there somewhere between perceived value and cost of production, but I&#8217;m still not entirely sure where it is.  This is the same problem that&#8217;s faced literary magazines from the dawn of time.  I think where McSweeney&#8217;s (and Inkblots, actually) got it right was the creation of a non-pretentious, non-elitist publication; subscriber-supported publications have a higher degree of success when they appeal to, are accessible to, and are welcoming to as many people as possible.  But then again, hey, this ain&#8217;t rocket science.  :)</p>
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		<title>By: Derek Powazek</title>
		<link>http://powazek.com/posts/786/comment-page-1#comment-1592</link>
		<dc:creator>Derek Powazek</dc:creator>
		<pubDate>Sat, 17 Nov 2007 07:23:58 +0000</pubDate>
		<guid isPermaLink="false">http://powazek.com/posts/786#comment-1592</guid>
		<description>Middlemen that help give people a voice, reward good contributions, and inspire participation are good indeed! Middlemen that just get in the way, slow down the process, and add cost to the bottom line? Not so much.</description>
		<content:encoded><![CDATA[<p>Middlemen that help give people a voice, reward good contributions, and inspire participation are good indeed! Middlemen that just get in the way, slow down the process, and add cost to the bottom line? Not so much.</p>
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		<title>By: Andy</title>
		<link>http://powazek.com/posts/786/comment-page-1#comment-1589</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Fri, 16 Nov 2007 15:45:04 +0000</pubDate>
		<guid isPermaLink="false">http://powazek.com/posts/786#comment-1589</guid>
		<description>I do like this, but &lt;i&gt;I think&lt;/i&gt; middlemen in general are inevitable, and not so bad.</description>
		<content:encoded><![CDATA[<p>I do like this, but <i>I think</i> middlemen in general are inevitable, and not so bad.</p>
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		<title>By: Ricky Irvine</title>
		<link>http://powazek.com/posts/786/comment-page-1#comment-1588</link>
		<dc:creator>Ricky Irvine</dc:creator>
		<pubDate>Fri, 16 Nov 2007 15:32:25 +0000</pubDate>
		<guid isPermaLink="false">http://powazek.com/posts/786#comment-1588</guid>
		<description>Here&#039;s &lt;a href=&quot;http://www.thefreelibrary.com/Dave+Eggers.(THE+PROGRESSIVE+INTERVIEW)(Interview)-a0171139391&quot; rel=&quot;nofollow&quot;&gt;the original source&lt;/a&gt; of the quote.</description>
		<content:encoded><![CDATA[<p>Here&#8217;s <a href="http://www.thefreelibrary.com/Dave+Eggers.(THE+PROGRESSIVE+INTERVIEW)(Interview)-a0171139391" rel="nofollow">the original source</a> of the quote.</p>
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		<title>By: beth</title>
		<link>http://powazek.com/posts/786/comment-page-1#comment-1587</link>
		<dc:creator>beth</dc:creator>
		<pubDate>Fri, 16 Nov 2007 13:50:45 +0000</pubDate>
		<guid isPermaLink="false">http://powazek.com/posts/786#comment-1587</guid>
		<description>Dave Eggers is definitely onto something. In the digital age I think there&#039;s a lot to be said for a high quality, tangible product. (Thus the resurgence of vinyl records) I buy every issue of both of those publications because each has wonderful writing, beautiful design and illustration, and a nice heavy paper stock that feels good in my hands. It&#039;s a nice change over say reading Wired online.</description>
		<content:encoded><![CDATA[<p>Dave Eggers is definitely onto something. In the digital age I think there&#8217;s a lot to be said for a high quality, tangible product. (Thus the resurgence of vinyl records) I buy every issue of both of those publications because each has wonderful writing, beautiful design and illustration, and a nice heavy paper stock that feels good in my hands. It&#8217;s a nice change over say reading Wired online.</p>
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		<title>By: James Farmer</title>
		<link>http://powazek.com/posts/786/comment-page-1#comment-1585</link>
		<dc:creator>James Farmer</dc:creator>
		<pubDate>Fri, 16 Nov 2007 08:41:13 +0000</pubDate>
		<guid isPermaLink="false">http://powazek.com/posts/786#comment-1585</guid>
		<description>Great article, missed that, thanks for sharing :)</description>
		<content:encoded><![CDATA[<p>Great article, missed that, thanks for sharing :)</p>
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