Advertising

Online Advertising without Douchebaggery

In Advertising, Community, Internet on 6 December 2008 with 12 comments

A couple weeks ago I wrote about the sad case of the Bike Hero video which turned out to be a fake, created by an ad agency to promote the already insanely popular Guitar Hero game. When the video was outed as an ad, it resulted in the expected unhappiness, as well as a few [...]

Ethics in Online Advertising

In Advertising, Video on 20 November 2008 with 17 comments

So there’s this video game called Guitar Hero that the kids are into these days. A few days ago, a video appeared on YouTube showing someone “playing” the game while riding a bike. Today a videogame blog found out that that the video was produced by an ad agency. (Score one for bloggers doing real [...]

Online Advertising Company Buyouts: Then and Now

In Advertising, Business on 22 May 2007 with 2 comments

1998: Microsoft buys LinkExchange after Yahoo bought Yoyodyne and Excite bought MatchLogic (yeah, no one remembers them, either). “From a small-business perspective, we can take LinkExchange’s services and combine them with Microsoft technology,” said a Microsoft mouthpiece. Price: 250 million.
2007: Microsoft buys Aquantive after Google bought DoubleClick and AOL bought Advertising.com. “As a company, [...]