Advertising

Online Advertising Company Buyouts: Then and Now

In Advertising, Business on 22 May 2007 with 2 comments

1998: Microsoft buys LinkExchange after Yahoo bought Yoyodyne and Excite bought MatchLogic (yeah, no one remembers them, either). “From a small-business perspective, we can take LinkExchange’s services and combine them with Microsoft technology,” said a Microsoft mouthpiece. Price: 250 million.
2007: Microsoft buys Aquantive after Google bought DoubleClick and AOL bought Advertising.com. “As a company, [...]