Illustration of Derek Powazek by Adam Ellis

Posts about Advertising

Spammers, Evildoers, and Opportunists

Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you money for SEO, they are running a scam.

Online Advertising without Douchebaggery

A couple weeks ago I wrote about the sad case of the Bike Hero video which turned out to be…

Ethics in Online Advertising

So there’s this video game called Guitar Hero that the kids are into these days. A few days ago, a…

Online Advertising Company Buyouts: Then and Now

1998: Microsoft buys LinkExchange after Yahoo bought Yoyodyne and Excite bought MatchLogic (yeah, no one remembers them, either). “From a…


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Hi, I’m Derek. I live in San Francisco and make awesome community-centric web stuff. I sometimes post things to Flickr and Twitter. I’m mostly harmless. More.





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