Illustration of Derek Powazek by Adam Ellis

Posts about Google

“Nobody Uses Their Real Name” and Other Outdated Notions

I got my first email address in 1991. I was a freshman at UC Santa Cruz and a friend took me to a basement geek office where you had to fill out a paper form to get your free ucsc.edu email account. In the box labeled “User-name” I started to write “Derek.” My friend stopped me. “Nobody uses their real name.” He said it like he was talking to a child.

The Green Hair Theory

Here, in the last few seconds of my fifteen minutes of SEO infamy, I wanted to leave you with the words of another fucked up dude. If someone tells you that your hair is green, the only reason to get defensive is if it’s true.

Spammers, Evildoers, and Opportunists

Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you money for SEO, they are running a scam.

Google Now in Vaporware Business?

First Google announced Open Social, which is going to solve all the problems you didn’t know you had with social…

What Would Google Do?

Google and I, we’re old friends. I’ve written about them here and there for years. Google, as a web innovator,…


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Hi, I’m Derek. I live in San Francisco and make awesome community-centric web stuff. I sometimes post things to Flickr and Twitter. I’m mostly harmless. More.





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