Illustration of Derek Powazek by Adam Ellis

Posts about Journalism

I’m Not The Product, But I Play One On The Internet

“If you’re not paying for the product, you are the product.” I don’t know who said it first, but the line has achieved a kind of supernatural resonance online. And for good reason – it describes a kind of modern internet company that provides a free service. These businesses are designed to aggregate a large number of users in order to sell that audience’s aggregate attention, usually in the form of advertising. But the more the line is repeated, the more it gets on my nerves.

How To Spot A Liar

I’m not going to get into the subjective nature of truth, what’s appropriate in theater, or Mr. Daisey’s seemingly pathological need to nail himself to a cross. I just wanted to share this one observation.

Spammers, Evildoers, and Opportunists

Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you money for SEO, they are running a scam.

File Under: Fact Checking

Greetings, NY Times reader. If you’re coming from the story on 8020, you might be interested in reading the real…

If It Bleeds, It Leads

With my month-long experiment in daily posting a week away from its blissful conclusion, I thought I’d check to see…


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Hi, I’m Derek. I live in San Francisco and make awesome community-centric web stuff. I sometimes post things to Flickr and Twitter. I’m mostly harmless. More.





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