Illustration of Derek Powazek by Adam Ellis

Posts about Publishing

All Media Is Social*

All media is social because human beings are social. The only difference is that it happens much, much, much faster now. We’ve sped up the refresh rate in our mediated conversations so much that the previous version looks like it’s not moving at all.

Design for Serendipity

I’ve spent the last few years talking to magazine publishers, editors, and bookstore owners about the future of print in our digital age. And at some point in almost every conversation, the person I’m talking to uses the word “serendipity” when singing print’s praises.
The implication in these conversations is that digital media somehow cannot create these happy accidental discoveries. But that’s just crazy talk.

48 Hour Magazine Pocket Doc

How To Save A Newsweekly in 5 Easy* Steps

Newsweek is for sale. While sad, it’s also an amazing opportunity to reinvent what a newsweekly could be. And it…

What Apple Unleashed Today

So yesterday I had a total nerdgasm imagining what Apple was going to introduce and how it could change the…

What I Hope Apple Unleashes Tomorrow

I’ve spent my professional career doing basically two things: making websites and making print media. It’s my hope that what Apple unleashes tomorrow is the device that finally bridges the two.

Fray Issue 3 Proofs Approved

Fray Issue 3: Sex & Death is coming soon! (Pun intended.) Subscribe now.

How to Publish a Magazine in a Day and a Half

This week the biggest dust storm in 70 years blew through Australia, and the photos of it were stunning. So on Wednesday at noon, I decided to make a photo magazine. It was published on MagCloud Thursday night. All told, it was 31.5 hours from idea to publication, and that’s with a few hours of sleep thrown in. I think this shows the power of print-on-demand in general, and MagCloud in particular, so I wanted to share my experience and show you how you can do it, too.

Strange Light: Photos from the Australian Dust Storm

When I saw all the incredible photography coming out of the Australian dust storm, I was gobsmacked. So I invited…

This is what’s wrong with ebooks

So lemme get this straight. It costs $8.37 for me to get a book made of paper, laboriously printed on…


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Hi, I’m Derek. I live in San Francisco. I’m the cofounder of Fertile Medium and editor of Fray. I sometimes post things to Flickr and Twitter. My dog’s name is Bug. More.







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