You learn things when you start a company. When I cofounded 8020, I learned to ask the difficult questions. When I cofounded JPG Magazine with my wife, I learned how important it was for everyone to be in charge of something. And when I founded Cute-Fight, I learned … a lot.
About a year ago, when I introduced Cute-Fight, I told the story of telling my dad about it. He asked if people would really fight each other’s pets to see who’s cutest. I ended the post with, “We’ll see.” Now I know the answer.
This, I hope, will remind people that the business plans of the startups they use are, indeed, their business. They should find out how the company is making money now and what their plans are in the future. They can then make an educated decision whether to participate or not. They can also judge the company by how well they keep their word.
Cute-Fight is currently in private alpha. That means the whole site is locked behind a password, and you have to request an invitation to join. People often think that a private alpha is just cover for an unfinished product, but that’s wrong. A private alpha is an experiment with a specific goal. And like any good experiment, it starts with a hypothesis, and failure is a valid result.
When is that last time you felt completely irreplaceable at your job? Like the company’s life or death depended on you doing your very best work?