People-Powered Products

Expanding on the quick thought I posted this morning, I’m on the hunt for more examples of people-powered products. In order to qualify, a project needs to meet three key criteria:

  1. Include Community Tools
    That means community members can make stuff that’s integral to the product - not just comment on the “official” stuff.
  2. Embrace the Wisdom of Crowds
    That means members can collaborate, not just producing stuff but also editing and judging what’s been produced.
  3. Produce a Physical Object
    That means the end result of the collaboration produces a tangible product. It doesn’t necessarily have to be for sale (but it helps).

For example: In Threadless, members create the designs (#1), collaboratively vote up the best ones (#2), and then can buy the resulting products (#3).

Close but no cigar: In Lulu, members create books (#1) and can buy them (#3), but there’s no collaboration: A member can only publish their own stuff. One could argue that their Top Sellers page is a product of the wisdom of crowds, but that’s only monitoring what’s been published, not what gets published.

Also close but no cigar: In Wikipedia, members can create pages (#1) and edit each other (#2) but the project produces no output besides the website itself.

Get the idea? Can you name any projects that fit all three of the criteria for People-Powered Products?


12 Comments

I have a friend right now that is hiring developers to work on a people-powered product for the web which is sure to find a niche in the social networking market online. I can’t really say that much about it though, but it connects fashion designers with people who love fashion and involves rating and promoting by telling others.

Posted by Spencer on 30 May 2007 @ 1pm

Okay, criteria number 4: It has to, yaknow, exist. ;-)

Posted by Derek Powazek on 30 May 2007 @ 1pm

American Idol. You can argue the “wisdom” part of point #2, but it certainly fits all three criteria.

Posted by Sandor Weisz on 30 May 2007 @ 1pm

Would you consider software tangible?

Open source projects like FireFox can be contributed to by any one either for the main project or in the form of add-ons, and depend on the community for new feature ideas and bug reports (they also prioritize bug fixes based on community input). The out come is software. FireFox isn’t produced and sold but other software is sold as physical CDs in stores.

Posted by Stephanie on 30 May 2007 @ 4pm

I’m working on one right now that is in closed beta and does all that.

Posted by sue on 30 May 2007 @ 4pm

Ok, criteria 4 is: It has to exist and be accessible. By me. ;-)

Posted by Derek Powazek on 30 May 2007 @ 4pm

so if we gave you access?

Posted by sue on 31 May 2007 @ 1am

hm… what if someone were to print a paper version of wikipedia ?

Posted by Somebaudy on 3 June 2007 @ 12pm

I glad to see you’re asking this Derek (and that the Clue Unit podcast was the starting point). Like we discussed, I think this is an emerging business model and there are just not that many examples to date.

I don’t think it fits the criteria, but Icon Buffet has an interesting model. http://www.iconbuffet.com/
They sell icons, but they also have a community that trades icons they created on a barter-basis using things like stamps, tokens, badges and points. I don’t think that the Icon Buffet folks are selling icons produced by the community, but I’m not 100% on that.

Thanks again for coming on the show…

Posted by Lee LeFever on 3 June 2007 @ 8pm

Here’s another example of people-powered products: http://www.membersproject.com

American Express members can post world-changing ideas, vote and comment on each one, and the winning idea will become a reality.

Posted by Derek Powazek on 5 June 2007 @ 11pm

here another…
Idealist > dreamed objects
a platform for designers and creators to publish and share their creativity.
http://idealist.blinkr.net/

the point #3 could be done with Ponoko(a kind of Lulu for physical products) http://www.ponoko.com/

Posted by idealist on 28 June 2007 @ 3am

Derek,

I have one. Too bad it only exists on my Moleskine right now. =)

But I am strongly considering it amongst other plans/options.

Posted by Jauder Ho on 19 November 2007 @ 2am