I began working for Pyra Labs in March 2000 as a contractor, and eventually became the Creative Director for their many products. Part of the challenge was coming up with a unique identity for each product: Blogger, Blog*Spot, Pyra, NewsBlogger, and more. In addition to designing and producing the websites, I created consistent branding in letterhead, signage, business cards, stickers, and t-shirts.

In the office, I was responsible for managing other designers, working in tandem with several programmers, and led several projects at once. In late 2000, I left the company to focus on writing my book. I now have the honor of saying I created the Blogger B.