Illustration of Derek Powazek by Adam Ellis

Introducing Cute-Fight

I’m on the phone with my dad, telling him that I’m winding down all my paying clients in order to work on a website idea. I’ve convinced some friends to join me and we may even have a little angel investment.

“What’s the site?” he says.

I tell him that it’s a game where people create profiles for their pets, challenge each other, and the community will vote to determine who wins. The site is called … Cute-Fight!

There is a long pause.

Finally my dad says, “People do that?”

Cute-Fight Screenshot

Introducing Cute-Fight, an online game you play with your real life pets.

If you have a pet, you can create a fighter profile and challenge other pets to Cute-Fights. If you don’t, you can vote and cheer for your favorites. The goal is to create a game that’s as fun to lose as it is to win, as fun to watch as it is to play.

Cute-Fight is designed to be surprising, adorable, and most of all fun. It’s full of amusing random delights. The web feels so damn serious these days. We just want to make people smile.

It’s also an experiment in game mechanics. Game playing is an essential human trait, but “gaming” in community spaces has come to mean something negative. We want to make a place where playing the game results in a positive experience for everyone.

The site is in private alpha right now. (You can sign up here.) It’s being built by a dream team: Devin Hayes on the backend, James Goode on the frontend, and Chris Bishop on the drawing tablet. We have a little bit of investment and are looking for more.

Cute-Fight is the result of years of community experience by all involved. People love to share photos of their pets, so we built a playground around that. It’s silly, but that’s the point. It’s fun, and we’re having fun building it. And if it succeeds, our reward will be waking up every morning to look at photos of cute pets.

Do people do that? We’ll see.

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Hi, I’m Derek. I used to make websites. Now I grow flowers and know things. I’m mostly harmless. More.