“If you’re not paying for the product, you are the product.” I don’t know who said it first, but the line has achieved a kind of supernatural resonance online. And for good reason – it describes a kind of modern internet company that provides a free service. These businesses are designed to aggregate a large number of users in order to sell that audience’s aggregate attention, usually in the form of advertising. But the more the line is repeated, the more it gets on my nerves.
I’m not going to get into the subjective nature of truth, what’s appropriate in theater, or Mr. Daisey’s seemingly pathological need to nail himself to a cross. I just wanted to share this one observation.
Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you money for SEO, they are running a scam.
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